Monday, February 08, 2010


The Essence of the Modern Napa Valley Wine Industry
Book II -  Pacesetter and Innovators - 1970s to 2000

(September 12, 2010)

* indicates inducted into Calif. Vintners Hall Of Fame

Primarily Growers/Vineyard management and development
*Andy Beckstoffer -- Interview completed - - -
Very large vineyard owner in North Bay counties

Volker Eisele -- Interview completed -
Vineyard/winery owner. Activist for greenbelt, AG preserve, hillside ordnances, etc.

Ken Laird - waiting for reply- - - - - -
Very large vineyard owner in Napa county.

Salvador “Sal” Renteria -- Interview completed
One of first large managers vineyards and pickers

William “Bill” Hill -- Interview completed, - --
Created the establishment of what would become the Hess Collection, William Hill on Atlas Peak Road now owned by Piero Antinori of Italy, and now co-owner in Big Horn. is on my 1989 SERIES “B” Wine Label Poster-map

Primarily Winemakers
Mitch Cosentino -- Interview completed -
Created Cosentino winery in Napa and Crystal Valley Cellars in Lodi and contributed to establishing Merlot as great wine by itself. Cosentino is on my 1989 SERIES “B” Wine Label Poster-map

Randy Dunn - -Interview completed - -
Often considered a “cult” winemaker/winery who re-established Howell Mtn name.

Ric Forman -- Interview completed.- -
Started as partner in Sterling then moved on to Madrone and now has own winery and consults many. is on my 1989 SERIES “B” Wine Label Poster-map

Tony Soter -- Interview accepted, DTBD, Spring 2010. .
Soter was a consulting winemaker in the Napa Valley where he guided such wineries as Araujo, Niebaum-Coppola (Now Rubicon), Shafer, Spottswoode, Viader and Dalle Valle. He now owns and operates Soter Vineyards in Williamette Valley, Oregon.

Primarily Small/Mid sized and/or Family owned wineries
Jack Cakebread -- Interview completed
Creator of Cakebread winery, wine photographer, land preservation, tourism guidance and many more wine business related organizations. is on my 1987 SERIES “A” Wine Label Poster-map

Dan Duckhorn -- Interview completed.-
Created Duckhorn and contributed to establishing Merlot as great wine by itself.

Agustin Huneeus -- Interview completed.-
Partner and acting President of Franciscan Estates in 1985. Under his leadership, the ailing company was transformed into a successful group of premium wine estates. In 1999, Agustin sold his interest in Franciscan Estates. Today, he devotes his time to Quintessa. He also maintains vineyard holdings in Chile, Alexander Valley and Napa Valley. Franciscan is on my 1987 SERIES “A” Wine Label Poster-map.

Francis Mahoney -- Interview completed
Creator of Carneros Creek winery. A major player in establishing Carneros as a great Pinot Noir district. Is on my 1987 SERIES “A” Wine Label Poster-map

Mary Novak -- Iinterview completed
Before there were “cult” wineries, she was one by starting Spottswoode

*Warren Winiarski -- Interview completed  No current web site
Founder :Stag’s Leap Wine Cellars.   Beside the winner of the 1976 taste-off with French, strong advocate of AG Preserve. . Is on my 1989 SERIES “B” Wine Label Poster-map

Primarily Executives in Larger Corporate type winery operations
Michael Mondavi -- Interview completed
- - -
Heir of a great wine and Napa Valley ambassador. Was once Robert Mondavi winery CEO. Now owns Folio Wine Partners. R. Mondavi is on my 1987 SERIES “A” Wine Label Poster-map.

Michael Moone -- interview accepted DTBD in spring 2010
Top notch large corporate executive who, through Silverado Partners headed a machine that took Beringer Brothers to a major player in the wine industry. As Beringer, is on my 1987 SERIES “A” and LUNA is on my 1989 SERIES “B” Wine Label Poster-map when it was originally St. Andrews

Dr. Richard Peterson -Interview completed - - -
Winemaker and business leader at large, medium and small wineries in a multiple number of counties.

Dario (Daryl) Sattui -- Interview completed -  and Created the highly successful V. Sattui winery, deli and picnic grounds. Most recently completed the Castle de Amorosa, a 15 year building construction project, which is already a major destination for tourists. V. Sattui is on my 1989 SERIES “B” Wine Label Poster-map

Louis “Bob” Trinchero -- interview completed - - -
Creator of “White Zin and much more.

Ancillary Business (Insurance) development for the Industry
Ed Brovelli -- Interview accepted, DTBD- - No web site .
Developed first models to enable the insuring of winery operations.

Marketing/Advertising/Public Relations/Trade Advocacy
Gary Ramona -- -Interview completed --  no web site
Headed teams at R. Mondavi and most recently at Fred Franzia’s Bronco - creator of “$2 Buck Chuck,” and now consulting with Antigal Winery and Estates of Argentina.

John DeLuca -- Interview accepted DTBD.  Headed up The Wine Institute 1970-2003

Charles L. Sullivan -- Interview completed- - - - - No web site.
Well noted historian, published writer and University Professor

Government Policymaking
Jim Hickey -- Interview accepted DTBD  No web site
Planning Dept. leader of the determination of the definition of what constitues a winery

Harold Moskowite -- Interview accepter DTBD  no web site
Family owned ranch in upper valley area of Lake Berryessa where they were farmers.  Harold first became County Supervivior just as county struggled with land preservation codes, then built a winery and returned to be re-elected supervisor as the American Canyon area underwent huge growth.

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