Wednesday, April 06, 2011

Book, Booklet and Poster updates

Below I have listed the URL's for all to read the current staus of the projects listed as of April 6, 2011.

“The Essence of the Modern Napa Valley Wine Industry”
This publication will  ultimately contain  27 interviews  (20 completed) varying in length from 2 to 4 hours  each with some of the greatest names in the Napa Valley wine industry.  I have seven (7) more interviews to complete.  They all addressed the same five questions. 

The individuals are representative of the various elements of what makes up an industry so you will hear from vineyard managers and owners, winemakers both small and large, winery owners both small and large, marketing/public relations experts, Napa County officials responsible for AG Preservation and definition of what constitutes a winery, insurance execs who had to figure how to assess the risk of insuring a vineyard/winery, a wine owners wife and mother and her perspectives, woman winery owners and much more.

"Empire Gold:  Mines to Wines -- The Past meets the Present".
This publication will contain the history of wine production in the county which held the largest yielding gold mine in California's gold rush era.

"Olney’s Guide to Nevada County Wineries"
This publication contains narrative directions about how to get to these widely spaced wineries, their second tasting rooms in Grass Valley, and the wines they produce.

The Nevada County Winery Poster and Fold-out Brochure
These publications include a guide to the wineries, golf courses, parks, lakes and other merchants of this very beautiful and relaxing foothill community.

Status update my book: "Empire Gold: Mines to Wines --The Past meets the Present


This will be the first documentation of the history of the wine industry of Nevada Gold Country where the most productive gold mine in California’s history existed: The Empire gold Nime.

I have to visit UC Davis and the Bancroft libraries to see what info exists on wineries before 1980. There is almost no historical info avail through the Nevada County or city offices of Nevada County. I have most of the post 1980 stuff done through my previous visits in the county.

I have re-established talks with our artist Stephanie to complete the cover art work and we are working on suggested changes you all have made.

Subject: Re: Wine and winery history Nevada County Date: 4/4/2011 11:37:30 A.M. Pacific Daylight Time From:  To:

Dear Mr. Olney,

It looks like you have a fairly ambitious project with a very wide time range.

For pictures, I would start you off with Calisphere - /. You may type in all sorts of keywords in the search field, but remember, the words you use must appear in the captions of the photos in order to get those results, so it's most advantageous to keep your searches on the simple side.

For manuscript sources, please use the Online Archive of California -  - to search the existing finding aids to manuscript collections. Our online catalog may be of help for collections which do not have these finding aids -

An article search would best be done from computers on campus in order to use the online electronic resource databases, many of which are limited to campus IDs. But you may see the list of options at

For such a large project, you may be interested in hiring a freelance researcher to help you. I am attaching a list of people who have particular experience with Bancroft collections.

Best of luck.
Susan Snyder Head, Public Services The Bancroft Library University of California, Berkeley Berkeley, CA 94720-6000 510 642-1595 510 642-7589 (fax)

Subject: Re: Wine and winery history Nevada County Date: 4/1/2011 12:58:17 P.M. Pacific Daylight Time
From:  To:

Vic - Thank you very much and I will contact her next week. Have a great weekend. John Olney sends

In a message dated 4/1/2011 11:52:42 A.M. Pacific Daylight Time,  writes:
Subject: Re: Wine and winery history Nevada County Date: 4/1/2011 11:52:42 A.M. Pacific Daylight Time
From: Reply To: To:  CC:

John; Yes, I remember. My office only handles oral histories. If you wish to access any photos or collections at the Bancroft library you will need to contact Susan Snyder. I have included her on this email. Vic Geraci

On Mar 30, 2011, at 4:41 PM,  wrote: Victor W. Geraci, PhD, ROHO Acting Director, The Bancroft Library Dear Dr. Geraci: We met through the media luncheon given by Dario Sattui in SF last year.

Presented below is my request and a response from UC Davis for historical info on the wines and wineries of Nevada County. I will be pursuing info from them and hope that you/your Bancroft Library staff can give hints where I might find Nevada County pix, stats, articles, etc. of wines & wineries in that beautiful county from 1850's through 1970's

Best regards John Olney Phone: 707-299-9548 Email:

Blog site: “Olney speaks…”  Web site: “Wine Country Marketing & Promotions”
Subject: Re: Wine and winery history Nevada County Date: 3/30/2011 5:02:35 P.M. Pacific Daylight Time

From:  To:  CC: ,,  

Mr. Olney,
John Skarstad, our University Archivist is on vacation until Monday. I will talk to him about your request when he gets in. A thought-- have you tried looking at Sanborn Insurance maps? They are fire insurance maps of cities that did outlines of buildings and coded what they were made of for fire purposes? Used year after year, the outlines of buildings were pasted over one another as building shapes changed. But perhaps, wineries are more likely to be in outlying areas, so that won't work? Sanborn maps are also available on microform.

Ms. Daryl Morrison Head, Special Collections General Library, UC Davis 100 North West Quad
Davis, CA 95616-5292 Phone: (530) 752-2112 Fax: (530) 754-5758

Subject: Fwd: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall Date: 3/30/2011 4:45:00 P.M. Pacific Daylight Time From:

The sample DPR 245A form is included in the Filming Guidelines, beginning on page 32 of the weblink I included below. Depending on what you want from us determines what other forms you fill out, so I would need to know what it is you want from California State Parks to proceed. Look at the DPR 245A - some of the questions we’ll need answered are on there in a checklist format.

If you want access and copyright permission for the existing model photographs that Natalie Davenport referred to in the TMS System, also below, you may contact her directly, and she will help you with the release forms for those items.

Hopefully this will get your project started.
Jane Hall, Unit Ranger Empire Mine SHP (530) 273-8522 x 202

From: To: ,,  Sent: 3/30/2011 4:06:43 P.M. Pacific Daylight Time

Subj: RE: Wine and winery history Nevada County

Dear John, My office number is (530) 752-6176. I am in and out so it might be better to arrange a time to talk. I have copied John Skarstad and Daryl Morrison in our Special Collections. John is the University Archivist and a photo expert. Daryl is the Head of Special Collections. I suspect that if we have anything, it will most likely be in Special Collections.

Statistical information is hard to come by and you have probably found most that is available. We can certainly talk about other possibilities. Axel

Subject: Wine and winery history Nevada County Date: 3/30/2011 3:45:51 P.M. Pacific Daylight Time
From:  To:  BCC:, , , ,

Attn: Mr. Axel Borg My name is John Olney and I'm a wine writer in Napa, CA. During the past year I have been researching wines and wineries of Nevada County. I have completed interviews with all 18 winery owners located in the county for my guide and for my more complete book on the history of wine in the county, titled, "Empire Gold: Mines to Wines - The past Meets the Present."

Trying to find pictures of any wineries prior to 1979 through any city/county offices have been unfruitful. I cannot find old stone/adobe walls or foundations or wood buildings except for the 1880's original Nevada City winery.

There is very little statistical data on wine varietals and production between the Gold Rush days through the 1970's. I am hopeful that UC Davis and the Bancroft Library might hold the key to what I am looking for: statistics, photo's, articles, etc

Let me have your phone number and I'll call you on this project if you don't mind. Best wishes John Olney Phone: 707-299-9548 Email: _ ( Blog site: “Olney speaks…” _ ( Web site: “Wine Country Marketing & Promotions”  (

Subject: Re: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall Date: 3/30/2011 3:57:31 P.M. Pacific Daylight Time From:  To:  BCC: , t, , ,

Please send copy of the release form you need from in order to view the pictures and the standard fees/form you require in order for me to reproduce any pix should would elect to publish any in my book. Thanks much in advance John sends

Phone: 707-299-9548 Email: Blog site: “Olney speaks…”    Web site: “Wine Country Marketing & Promotions”

in a message dated 3/9/2011 5:15:12 P.M. Pacific Standard Time, writes:
Mr. Olney, here is some info for you, please contact me, or Natalie Davenport directly, for any further questions you might have.Jane Hall, Unit Ranger Empire Mine SHP (530) 273-8522 x 202

From: Davenport, Natalie Sent: Wednesday, February 23, 2011 11:53 AM To: Hall, Jane Subject: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall Hi Jane,

I know it has been a while since I was forwarded your email about the mine model photographs, but at the time I received the message, I hadn’t begun training on The Museum System. Anyhow, I was recently able to find 6 photographs of the mine model in TMS. They were all taken in 1988 by Larry Paynter before the mine model “room” existed. They are all black and white photos, and they all have people in them…which is good for scale. Anyhow, if Mr. Olney is interested, there are photos that in TMS that would require the same copyright permission you indicated previously. Let me know if I can be of further assistance.

Thanks for your patience, Natalie Natalie Davenport Museum Curator II Sierra District  (530) 525-5055

From: Davenport, Natalie Sent: Friday, January 07, 2011 11:49 AM /To: Davenport, Natalie Subject: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall From: Lindemann, Bill Sent: Monday, December 20, 2010 11:05 AM To: Davenport, Natalie Cc: Hall, Jane Subject: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall

Natalie, Here is the request regarding the Empire Mine Model. Access to the model room for photographic purposes should be evaluated carefully. Bill,

From: Hall, Jane Sent: Saturday, December 18, 2010 3:45 PM To: Empire Mine; ' ' Cc: Lindemann , Bill Subject: RE: Info and pix on "The Secret Room" ATTN: MS Jane Hall John Olney, Thank you for contacting me regarding the Empire Mine SHP model. Your project sounds like an interesting one. First let me tell you that if we have any photos on file from angles other than can be seen by the general public, those images belong to the State of California and cannot be used by anyone without our permission, as they would be copyrighted. I am not aware of any photos unless there are some in The Museum System, an archival source for California State Park artifacts. The acting curator might be of more assistance in this area. I am forwarding a copy of this email to our acting curator, Bill Lindemann, as he may have additional information for you.

The same goes for any written information. The only written info that I know about directly is the “Model Room Interpretation” script - a written copy of the taped dialog that is used in the public automatic presentation. Again, this item is copyrighted. Permission would be required to utilize it, and again the acting curator could assist you with this matter. Another consideration for your project is the use of your own images of the model room. I have attached a link to the Filming Guidelines for California State Parks below. If you are using images for profit, you will need to review this information and follow the guidelines.

Still photography used in a book for sale falls under the “commercial” still photography catagory as described on page 35 of the Filming Guidelines document. Other important information regarding still photograph, such as regarding park hours and fee payments, are also included in the document.

You may fill out a form DPR 245A (a sample is in the below document), and proceed from there by using the instructions for the form.

I hope this information is helpful to you. Please let me know if I can be of further assistance.

Jane Hall, Unit Ranger Empire Mine SHP (530) 273-8522 x 202

From: Empire Mine Sent: Tuesday, December 14, 2010 12:02 PM
To: Hall, Jane Subject: FW: Info and pix on "The Secret Room" ATTN: MS Jane Hall

Hi Jane, Looks like this is for you. Glen

From:  [] Sent: Tuesday, December 14, 2010 10:51 AM To: Empire Mine Subject: Info and pix on "The Secret Room" ATTN: MS Jane Hall Ms Hall:

My name is john Olney. I am drafting my book, "Empire Gold: Mines to Wines -- The Past Meets the Present" in which I am writing the history of wine in Nevada County from 1848 to the present. You can read some of my stories by clicking here:

As a part of the book, I deal with the major mines of the county, A short time back I visited your site and I was totally captivated by the scale model of the shafts under the city. I am trying to isolate literature explaining the model and hopefully pictures of it from below, side and top. Your name was mentioned as one who might assist me to obtain such info/pix if they exist.

Thank you in advance on any guidance and assistance you can provide me. John Olney Phone: 707-299-9548 Email:  Blog site: “Olney speaks…”  Web site: “Wine Country Marketing & Promotions”

Status update my book: "Olney’s Guide to Nevada County Wineries"

I am feverishly working on this book. I need to make just two more winery visits to get pix and some more facts. I will go to the printer I used to get production quotes on the brochure/poster to see what their pricing will be like for the guide as soon as I know the number of pages it will be.

I’ll be visiting the wineries and merchants during the next two weeks to determine if the brochure/poster project has any interest by the merchants of Nevada County.

None during this period

Status update 4/6/11 my project "The Nevada County Winery Poster and Fold-out Brochure"


This project will be hansome 18X24” Poster which is also the cover of a folded brochure advertiser of the wineries, restaurants, lodging facilities, etc. of Nevada County.

I received a very favorable printing quote that will make the project viiable.


Subject: Re: box dimensions and shipping costs Date: 2/22/2011 8:37:42 A.M. Pacific Daylight Time
From: To:  CC: ,, , ,
Thanks much for all the info. Will keep you informed on status of mock up and final product development
which begins 2nd week in /March.with me visiting businesses in Nevada County.
John sends
In a message dated 2/21/2011 3:46:19 P.M. Pacific Standard Time,
/Good Afternoon John,
Here are the weights and counts:
500 Posters - 2 poster cartons 24x36x2 - 100 lbs --500 map fold brochures - 7 cartons 12x9x8 - 175 lbs -- pallet weight 48x40x16 - 100 lbs total weight - 375 lbs.

500 Posters - 2 poster cartons 24x36x2 - 100 lbs -- 5,000 map fold brochures - 14 cartons 12x9x8 - 350 lbs Pallet weight 48x40x16 - 100 lbs total weight - 550 lbs.

$282.00 for shipping to our location from corporate plant in Southern California.

Hope this is what you need. I apologize for the delay, I had several people to rely on to get all of these figures together. I look forward to working with you on these projects.

Kind regards,Eileen BrownPrint Solutions SpecialistAlphagraphics Walnut Creek925.937.4700


Subject: Alphagraphics Quote Date: 2/11/2011 10:08:23 A.M. Pacific Daylight Time From:  Reply To: To:
Good Morning John,

The quote you requested through our online services is attached. I have priced according to the

specifications supplied. There are two types ofpaper used. The Wine Label Map Fold Brochure is quoted on a 70# Glossbook, it is not recommended to use any thicker of a stock for pieces that will be folded. The Wine Label Poster is on the 100# Gloss book because it is not folded

I hope our prices are comparable to others you receive. I would appreciate if you would let me know how we compare, as we are very competitive in our pricing. I look forward to hearing from you.

Best regards,Eileen Brown Print Solutions Specialist Alphagraphics Walnut Creek 925.937.4700
Subject: new poster-map specs for printers Date: 2/2/2011 10:10:47 A.M. Pacific Daylight Time

From:  To: , ,, , ,
first quote request went to AlphaGraphics Walnut Creek just a few minutes ago

Brochure four color separation, on light weight glossy (or varnished) paper measuring 18 1/4" X 25" (or thereabouts,) color on both sides. primary side is wine labels, and restaurant, spa, golf , etc ads made to look like wine labels. secondary side is printed word "classified- like ads" mixed with four color display ads of all sizes.

Poster-map folds in half horizontal-long way then into one third panels measuring 8 1/4" X 9 1/8" each again folded in half measuring 4 1/8" X 9 1/8" to show backside first when folded out as a guide. The lower left 1/3 panel represents the front display page with name of poster-map, etc, and adjacent other panel will be the back side of the completely folded and closed brochure.product measuring 4 1/8 X 9 1/8"

looking for number of copies quotes as follows

Also desire quote on heavier poster quality on just the wine label side of the brochure, four color, etc glossy (or varnished) Would be limited edition poster-map desire quote on 500 and 1,000 copies only.

Status report 4/6/11my book “The Essence of the Modern Napa Valley Wine Industry”

Over this past weekend, I have contacted Harvey Grant, founder of Elypsis, Inc. of Napa (  ) to open discussions on getting the ways and means of charging to read the interviews up and running.

I believe I have figured out a way to get this book on line and making money I am researching how to establish subscription channels for each of the 27 interviews. Consumers will be able to subscribe to read each of the 27 interviews but will not be able to copy them. I have devised a one time payment plan that offers discounts compared to individually purchasing right to read each interview.

As we derive income from the interview sales, we will use it to transcribe the next interview to be placed on line.

The subscription route will provide us with a mailing list.

Once we have all the interviews done and I can complete the book summarizing all the interviews, we can begin selling it on line also.

Costs will be relative low since we won’t be publishing the interviews in book form until we have generated many individual interview reading sales.

None during this period